Family. Fun. Adventure.
Human Powered Moments in Nature
Log Off. Explore. Discover.
Paddle. Fish. Repeat.
Stand Up. Stand Apart.
Escape with the Family
Kid Tested. Grandparent Approved.
Fishing Boats & Dinghys
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The Nation’s Leading Kayak Company
We began our adventure in 1982 as a small family owned business that made a single two person pedal boat. Since then we have grown to become North America’s leading manufacturer of kayaks and outdoor recreational products. Despite our growth, we are proud to still manufacture our products in that same small town along the beautiful sunset coast of Lake Michigan. Like us, our home town of Muskegon MI has grown some over the years but that friendly, small town feel still remains. We’re proud of our home and we’d like to share some of that small town spirit with you.
Watercraft Designed, Molded and Assembled in USA.
Our company is vertically integrated from beginning to end. This means that we are able to monitor all of the processes from start to finish. We have the capability to begin with ideas, design them and bring them to reality.
Our company goal is to combine innovative, affordable products with unparalleled service. When you purchase one of our products, we want you to feel like you’re part of our family. We have one of the best customer support staffs in the kayak and paddle sports industry. Their job is to make sure that you are happy with the products we make.
Today our watercraft line has grown to include fishing and recreational kayaks, stand up paddleboards, canoes, pedal boats, jon boats, fishing boats and dinghies. Through continual process improvements we continually provide our customers with innovative products and unparalleled service. We achieve this through steady growth of our employees and our company.
Vertical integration has enabled us to offer quick introduction of new products to our users. We continuously draw upon the expertise of the other divisions and provide the results our customers are looking for.